Daphne is a prominent visual scientist and I have worked and written with her extensively. We have optimized the iPad for reading by working with our knowledge of visual perception. Not only do we buy ebooks by choice, we have even found ourselves buying ebooks to replace hardcovers on our shelves, because reading on the iPad is quicker and easier. Indeed, after fiddling with the settings and buying some cheap apps, my wife Daphne and I both find ourselves preferring the iPad to paper. I suspect the marketing moguls at Apple do not care much about reading books, because if they did, they could set it up to induce that reaction. Nor I have ever heard of anyone who switched on a new iPad, saw the screen, and exclaimed: “What a pleasant way to read! Surely I ought to empty my bookcases and put all of my books onto this.” #1659: Exposure notifications shut down, cookbook subscription service, alarm notification type proposal, Explain XKCDīetter than the Printed Page: Reading on an iPadĪpple’s Web site makes the iPad sound like a gift of God for graphics, but the company hardly mentions the iPad’s main purpose for some of us: reading books.
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